Eyes
Liquid eye liners
Our liquid eye liner will amaze you with its saturated color and real staying power – all without the use of irritating chemicals. Makeup artist trick – apply with eye… Continue reading
Cream to powder eyeliners
You won’t get more fun or versatility from one product than you will from these beautiful cream to powder combinations! Mix them for your own custom shade, and also wear as shadows or brow… Continue reading
Eye highlightener pencil
Wake up tired eyes with our jumbo highlighting pencil. Use under the brows, around the inner corner of the eye or all over the eyelid. Gives the eye an instant lift. Comes with its own… Continue reading
Eye pencils
Pencils so soft they won’t pull on your delicate skin. Natural pigments give you long-lasting color that stays where you put it. Best applied by taking color off pencil with the Eye Liner/Brow… Continue reading
Purelash™ extender & conditioner
Just like your hair, lashes can dry out, split and break off. But not with our Extender & Conditioner. The ideal primer for any mascara, it may even encourage extra growth! Lashes look longer,… Continue reading
Longest lash thickening and lengthening mascara
Fabulous color, sea minerals that encourage lashes to grow to their fullest potential, and thousands of cellulose fibers to coat lashes for a look that’s glamorous, rich and full – this… Continue reading
Purelash™ mascara and Purelash™ lengthening mascara
Mild and conditioning formulas with no lacquers, shellac or petroleumbased products. Water resistant, with algae extracts which condition and protect lashes to reduce splitting and breakage…. Continue reading
Purebrow™ fix & mascara
A clear gel in a double-ended tube with a comb at one end and a mascara brush at the other. Use to hold unruly brows in shape, as a mascara for dyed or dark lashes, or as a seal on… Continue reading
Purebrow™ gels
Our brow colors are ideal for tinting brow hairs the natural way. An easy way to hide your gray, and they even do double duty as a light… Continue reading
Eye gloss
There’s a reason why these eight beautiful shades are called “Silks” – that’s how they go on, and that’s the way they look, and they won’t budge until you take them off. Your eyes will… Continue reading
Purepressed® eye shadows
These highly pigmented powders are everything that shadows should be – fashion colors in matte or shimmer that enhance and brighten the eye. All have been sensitivity tested. Our variety of… Continue reading
Lid primer
A light, thin coating controls oil and ensures shadows won’t smear. Wear these primers as a highlight, too, no matter what your skin type. Apply with your fingertip or our Camouflage… Continue reading

